NOVO — Local SEO for Home Service Businesses
Local SEO for Home Service Businesses

Rank Higher on Google.
Get More Organic Calls.

Your competitor is showing up on Google. You might not be. That gap is costing you jobs every single day.

Roofing Home Renovation Estate Agents Dental & Orthodontics Veterinary Clinics
+147%
Organic calls / month
#1 Maps
Local Pack ranking
Your Business ★★★★★ · #1 Maps
1
Your Business
★★★★★ 4.9 · Roofer · 0.8 mi
2
Competitor A
★★★☆☆ 3.8 · 1.4 mi
3
Competitor B
★★★☆☆ 3.4 · 2.1 mi
Built for Roofing Home Renovation Estate Agents Dental & Orthodontics Veterinary Clinics
1The Problem

Your Competitors Are Taking Your Calls.

Not because they're better. Because they show up on Google and you don't.

  • Not visible on Google = phone doesn't ring
  • Worse businesses win jobs every day — just by ranking higher
  • #1 in the Map Pack gets 3× more calls than #4
76%
of people searching for a local service contact a business the same day
more calls go to the business ranked #1 in the Map Pack vs #4
GeoGrid Ranking Impact
Search term: plumber manchester · Manchester, UK · 2-month campaign
Before SEO
20+
Avg. Rank
1–70%
8–150%
16–20+100%
Before SEO - GeoGrid ranking map Manchester
After SEO
4.01
Avg. Rank
1–761%
8–1533%
16–20+6%
After SEO - GeoGrid ranking map Manchester
High Ranking (1–7)
Mid Ranking (8–15)
Low Ranking (16–20+)
2What We Do

Three Things. One Goal. More Calls.

No fluff. No vague "SEO strategy." Here's the exact work that moves you up Google and keeps the calls coming.

How It Works
01

Optimise Your Google Profile

We fix your Google Business Profile — categories, services, photos, descriptions. Most profiles are half-empty. A fully optimised one ranks higher immediately.

02

Build Reviews & Local Authority

We set up a review system that gets you a steady flow of 5-star reviews every month. Then we build local citations and backlinks so Google sees your business as the authority in your area.

03

Track, Report & Keep Improving

Every month you get a full report — rankings, calls, profile views. We show you what moved, what's next, and we keep building. Month 6 is always stronger than month 1.

3Built for the Long Term

Ads Stop. SEO Doesn't.

A roofer was spending £3,800/month on ads. Getting 20 calls. His GBP had 11 reviews and hadn't been touched in 8 months. He was buying calls instead of owning them. Fix the foundation once — and they come for free.

People Don't Shop Around

When a boiler breaks, people search, look at the top results, and call. No hour-long research. No comparing five quotes. First place wins.

High-intent searches

Every Month Builds on the Last

Reviews stack. Rankings climb. Profile strengthens. Six months in, you're getting calls your competitors can't explain.

Long-term asset

The Business That Shows Up Most Gets Called Most

When someone sees your business three times before they need you, you're already the trusted option — before you've said a word.

Rankings compound — month 6 is always stronger than month 1
You stop chasing leads and start receiving them
Reviews accumulate and do the selling before you pick up the phone
Less reliance on referrals, word of mouth, or ad spend
Local Visibility Score
Tracked monthly across your key search areas
↑ Growing
Audit complete
First rankings move
Map Pack visibility
Consistent inbound leads

Find Out What's
Holding You Back.

We pull up your profile, look at your local rankings, and tell you exactly what's broken and what it's costing you. No charge. No pitch. Just the truth.

Get Your Free Audit

20 minutes. Most owners are surprised by what they find out.

5Who It's For

Is This Right for Your Business?

If your phone should be ringing more than it is, this is for you.

  • Roofing companies
  • Home renovation contractors
  • Estate agents
  • Dental & orthodontic practices
  • Veterinary clinics
Get Your Free Audit →
google.com · roofer near me
📍 Local Results
Your Business ✓
★★★★★ 4.9 (128) · 0.8 mi
Competitor A
★★★☆☆ 3.8 (32) · 1.4 mi
Competitor B
★★★☆☆ 3.4 (19) · 2.1 mi
6How We Work

No Jargon. No Mystery. Just Results.

Most SEO agencies leave you guessing. We show you exactly what changed and why every single month.

Monthly Reports

Plain-English report every month. Rankings, calls, profile views, reviews collected. No vanity metrics.

Monthly Review Call

One call a month. We walk through the numbers, answer questions, and adjust. You're never left wondering.

No Long-Term Contract

Month to month. No minimum term. Walk away anytime. We stay because we're delivering — not because you're trapped.

7Client Results

Real Businesses. Real Results.

Home service businesses just like yours — before and after.

100%
month-on-month client retention
★ 5.0
average client rating
60–90
days to first visible results
★★★★★
"

We'd been relying on word of mouth for years and it was getting inconsistent. Within a few months of working with NOVO, we started getting calls from people we'd never met, just finding us on Google. It's changed how steady our bookings are.

★★★★★
"

Our heating business had been stuck for a while. We were doing fine on referrals but knew we were missing people searching online. NOVO sorted the Google side properly. The reports are clear, the calls are up, and I actually understand what's happening with our visibility now.

★★★★★
"

What I appreciated most was how straightforward they were from the start. No big promises, just an honest look at where we stood and a plan to improve it. Six months in, our enquiries from Google have more than doubled.

★★★★★
"

We'd been invisible on Google Maps for years despite having loads of happy customers. NOVO fixed that. They optimised our profile, tidied up our website, and within two months we were showing up when people searched for solar installers in our area. Simple as that.

★★★★★
"

The monthly calls are brilliant. It doesn't feel like a supplier relationship — more like they're genuinely invested in how the business is doing. The leads have been better quality too, not just more volume. People calling already know what they want.

★★★★★
"

I run a small plastering business and didn't think SEO was really for companies like mine. But the work coming through Google now is proper — homeowners with real jobs, not tyre kickers. Best decision I've made for the business this year.

★★★★★
"

My biggest frustration before NOVO was not knowing what I was getting for my money with other agencies. With NOVO it's the opposite. Every month I can see exactly what's been done, what rankings have changed, and what's coming next. That transparency alone is worth it.

★★★★★
"

We operate across three postcodes and were struggling to rank in all of them. NOVO built out location pages for each area and within four months we were ranking well in all three. Our enquiry rate has nearly doubled and the phone doesn't stop on weekday mornings.

★★★★★
"

Honestly wasn't sure what to expect. My daughter convinced me to try it after years of me saying Google stuff wasn't for tradespeople. She was right. We're getting jobs from it every week now and I didn't have to do anything complicated. They handled everything.

★★★★★
"

We do high-end kitchen and bathroom renovations and needed clients who were actually serious. NOVO helped us rank for more specific searches in our area, which meant the people calling us were already looking for exactly what we offer. The quality of enquiries is night and day from before.

★★★★★
"

I've been an electrician for nineteen years and spent the last five trying different ways to get more work online. Nothing stuck until NOVO. They got us into the Local Pack in our main area within eight weeks and we've stayed there since. Solid, reliable, worth every penny.

★★★★★
"

We mainly do commercial HVAC but wanted to grow our residential side. NOVO helped us build a proper presence for the residential searches while keeping our commercial visibility strong. Both sides of the business are growing now and we've taken on two extra engineers this year.

★★★★★
"

My website had been the same for five years and I knew it wasn't helping. NOVO flagged it straight away, made some targeted improvements, and combined that with the SEO work. Within about ten weeks the number of people calling after visiting the site went up noticeably. It wasn't a rebuild, just the right changes.

★★★★★
"

I was doing a lot of paid ads and spending more than I was comfortable with. Switched the budget over to NOVO and local SEO instead. The leads took a couple of months to build up but they're free once they come in. I'm spending less and getting more enquiries than I was with ads. Wish I'd done it sooner.

★★★★★
"

As a sole trader I was worried I couldn't compete with the bigger companies in my area. NOVO showed me that visibility is actually about the right strategy, not the size of your business. We're now outranking companies that have been around twice as long as us.

★★★★★
"

The no-contract thing was what convinced me to give it a go. I didn't want to be locked into something that wasn't delivering. But honestly I've never had a reason to leave. Results started showing around month two and they've only improved since.

★★★★★
"

We're a family business and I handle everything from quotes to managing the lads on site. I don't have time to think about Google. NOVO just gets on with it — I get a clear report each month, we have a quick call, and the enquiries keep coming. That's all I wanted really.

★★★★★
"

We'd just set up the business and didn't have a big reputation yet. NOVO helped us build credibility online from scratch — sorted our Google profile, got us ranking, and helped with getting our first reviews showing properly. We looked established before we really were, which helped win early clients.

★★★★★
"

I've recommended NOVO to two other tradespeople I know and they've both had good results too. That says it all really. It's not a flashy service, they don't make bold claims — they just do solid work and the results come. Exactly what you want from someone you're paying monthly.

Showing 4 of 20 reviews

8FAQ

Questions We Get Asked Every Week.

The questions we get asked most before people get started.

How long does it take to see results? +

Most businesses see early movement within 60–90 days. By month 4 or 5, the compounding kicks in and calls from Google become consistent.

Do you only work with home service businesses? +

Yes. Home service businesses have specific search behaviour and ranking factors. That focus is why it works.

What if my website also needs work? +

We look at your site as part of the process. If it's losing you calls, we fix it. No separate web agency needed.

Am I locked into a long-term contract? +

No contracts. Month to month. Clients stay because it's working — not because they're stuck.

Will I know what's being done each month? +

Monthly report and call. Rankings, calls, reviews — all in plain English. No guesswork.

Is this the same as running ads? +

Ads are a tap. Turn off the spend, calls stop. Local SEO is an asset — once you're ranking, the calls keep coming for free.

Ready to Get More Calls from Google?

We'll look at your Google profile, check your local rankings, and show you exactly what's costing you calls. Free. No pitch.

Get Your Free Audit

No pitch. No obligation. Just a clear picture of where you stand.

© 2023 NOVO. Local SEO for home service businesses.